CRM · Outreach

The follow-up nobody
had time for.

Sequences are the steps you would take if you had the time: enrol a lead, and the cadence runs. Enrolment works in bulk, sequences can be activated and deactivated rather than deleted, and a lead can be pulled out of one at any point.

Most leads die of silence. Not rejection — just nobody following up the third time.

Sequences

Built, activated, enrolled.

Multi-step cadencesThe steps and their timing, defined once.
Activate and deactivateA sequence taken out of service keeps its history and its enrolments rather than being deleted.
Enrol one or manyIndividually from a lead, or in bulk for a segment.
UnenrolA lead that replies should stop receiving step four, and pulling them out is one action.
Active sequences per leadSo you can see what a lead is currently being sent before you send them something else.
Campaigns

One-off sends, and the templates behind them.

Email campaignsFor the sends that are not a cadence — an announcement, an offer, a re-engagement.
Reusable templatesHeld as records, so the good email is reused rather than rewritten worse.
Open and click trackingWhich becomes an engagement event on the lead’s timeline rather than a number in a separate tool.
Triggers

Email on a status change.

Status email triggersWhen a lead reaches a status, the right email goes — configured per team, so different teams can behave differently.
Nearby

Related capabilities.

Lead journey · WhatsApp · Teams and territories

The third follow-up actually happens.

Which is usually the one that gets the reply.

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