CRM · Channels

The form field,
mapped to yours.

Connect a page, choose a lead form, and map each of its questions to the field you actually keep it in. Leads arrive as leads — not as a CSV somebody downloads on Monday.

The mapping is the whole job. A lead that arrives with its phone number in a notes field is a lead nobody calls.

Connecting

Pages and forms.

OAuth or a system user tokenBoth paths exist, because an agency-managed page and an owner-managed one connect differently.
Your pages, listedChoose which page to connect rather than guessing at IDs.
Forms per pageWith their questions read from Meta, so the mapping screen shows what the form actually asks.
Mapping

Their question, your field.

Field by fieldEach form question mapped to one of your lead fields, including custom ones.
Toggle a formSwitch a form off without disconnecting the page, for the campaigns that have ended.
Audit log per formWhat arrived, what mapped and what did not — which is how you find out a form changed under you.
Reporting back

Conversions API.

CAPI settingsSend conversion events back to Meta, so the ad platform optimises against outcomes rather than form fills.
Straight answers

What this does not do.

Kept against the code rather than a roadmap, because finding out during a demo is worse than reading it here.

Advanced Access is a Meta review, not a switchPulling leads at scale from public audiences needs Meta’s App Review for leads_retrieval. Until that is granted, retrieval is reliable for app admins and testers.
Nearby

Related capabilities.

Lead management · Google Sheets sync · WhatsApp

From the ad to the call, without a CSV.

Mapped once, and audited every time it runs.

Get started → See pricing