Displayr (and its predecessor Q Research) is the legacy market research workbench — built by stats people, for stats people. Ragenaizer Research delivers the same statistical depth (cross-tabs with letters, drivers, segmentation, TURF) and goes further: an AI you can talk to in plain English so any team member can get the answer, not just the senior analyst.
Same depth, lower friction.
| Feature | Ragenaizer Research | Displayr / Q |
|---|---|---|
SPSS file ingestion (.sav) Native dataset upload | ✓ | ✓ |
Cross-tabulation with z-test & letters Sig testing on column proportions | ✓ | ✓ (signature feature) |
Custom tables (nets, sub-nets) Boolean expression based | ✓ | ✓ |
Driver / regression analysis Multiple linear regression | ✓ | ✓ |
K-means cluster segmentation Auto profile by demographics | ✓ | ✓ |
TURF analysis Portfolio optimization | ✓ | ✓ |
Trend / wave decomposition Time-series breakdown | ✓ | ✓ |
Natural language interface Ask questions in English | ✓ | Power-user UI only |
10-minute insights dashboard AI builds the report automatically | ✓ | ✗ |
AI auto-codeframe for open-ends Generate codes from a sample | ✓ | Manual code-and-list |
Focus group transcription with diarization Speaker ID + translation | ✓ | ✗ |
Secondary / desk research AI on any topic | ✓ | ✗ |
Embeddable AI chat widget Drop on a client portal | ✓ | ✗ |
Time to onboard a new analyst From login → first useful day | ~30 minutes | Weeks of training |
Problems Ragenaizer Research solves out of the box
Displayr's interface is built for analysts who already know what a NET is, what TURF means and how to set up a custom variable. New hires need weeks of training before they're productive.
Verbatim text answers in Displayr are coded by hand or with a clunky semi-automated workflow. Building a codeframe from scratch on a 5,000-response dataset takes days.
Displayr handles quantitative data. Qualitative research — focus groups, interviews, audio — needs an entirely separate transcription and analysis tool. Two pipelines, two platforms.
Displayr is enterprise-priced. The annual contract for a small research team starts at five figures, and the meter rises fast with seat count and modules.
Move off Displayr and put research depth in the hands of your whole team.